How Businesses Can Gamify Loyalty With Lucra's Dylan Robbins

In this episode of FYI, Brett Winton hosts Dylan Robbins, founder and CEO of Lucra Sports, to discuss how white-label gamification is reshaping brand loyalty. Dylan traces Lucra's evolution from a peer-to-peer sports betting app built at Stanford Business School into an enterprise software platform that powers leaderboards, challenges, tournaments, payments, and compliance for brands across fitness, hospitality, competitive entertainment, mobile gaming, and recreational sports. He explains why won rewards get redeemed when coupons don't, how partners like Dave & Buster's and Puttshack drive more visits, longer dwell times, and higher spend per visit, and how Lucra is using AI and its growing data set to personalize tournaments and marketing. The conversation also covers Lucra's $25 billion addressable market, the premium consumers place on in-person experiences, and Dylan's five-year vision for making friendly competition ubiquitous.