Ferrari Unveils First EV Supercar Luce — But RACE Stock Slips as Retail Traders Stay Cold
Ferrari unveiled its first fully electric supercar, the Luce, priced above €500,000. With 1,035 hp and Jony Ive's interior design, it's a technical marvel — but RACE stock slipped as retail traders remain skeptical about EV demand.
- Ferrari launched its first electric supercar, the Luce, at above €500,000 with 1,035 hp, but retail traders were unimpressed amid broader EV demand skepticism in the supercar segment, with Lamborghini abandoning EV plans and Ferrari cutting its own 2030 electrification targets
Ferrari's First EV: The Luce Arrives in Rome
Ferrari unveiled the Luce — Italian for 'light' — in Rome on May 25, marking the Italian automaker's entry into fully electric production cars. The four-door, five-seat supercar is priced above €500,000 ($586,000) and delivers approximately 1,035 horsepower from a quad-motor all-wheel-drive system (one motor per wheel). Performance figures include a 0-100 km/h sprint in 2.5 seconds and a top speed of 310 km/h (193 mph). A 122 kWh battery provides approximately 280 miles (EPA) or 330+ miles (WLTP) of range. First deliveries are planned for October 2026.
Jony Ive's LoveFrom Studio and a New Ferrari Sound Identity
The Luce's interior was developed in collaboration with LoveFrom, the studio of former Apple designer Jony Ive. The cabin combines OLED screens, digital displays, and physical controls while keeping the driver at the center. Notably, Ferrari developed a bespoke EV sound system using mechanical sounds from the electric drivetrain — not artificial engine noise — to preserve the emotional identity of the brand.
Why RACE Stock Slipped: EV Demand Skepticism in the Supercar Segment
Despite the technical spectacle, RACE stock declined on the announcement. Retail traders remain skeptical for structural reasons: rival Lamborghini abandoned its 2030 EV plans entirely due to weak customer demand; Ferrari itself cut its 2030 EV mix target from 40% to 20%; and a planned second Ferrari EV model has been delayed to at least 2028. The Luce is positioned more as a brand statement than a volume seller — which limits its near-term financial impact.
China's EV Supercar Challenge and Ferrari's Strategic Bet
Analyst Felipe Munoz of Car Industry Analysis notes Ferrari doesn't expect the Luce to be a major sales vehicle, but rather a statement as Chinese rivals like BYD's Yangwang U9 lead in flashy EV supercars. 'Electrification is here for the long run, and Ferrari needs to define what luxury electrification looks like before someone else does,' Munoz said. Ferrari's long-term investment case rests on brand scarcity and pricing power — neither of which the Luce meaningfully changes in the short term.
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